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Cittaslow organization as an actual tourism type, a SWOT analysis in terms of cittaslow activities' marketing with the examples in Turkey and world

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2017
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Abstract (EN)

There is a variability for tourism activities all around the world. According to that, there are developed new tourism activities and they are presented to the tourists. The activities such as sport, recreation and nature tourism under the topic of actual tourism are among these alternatives. Although it is a product of slow living philosophy, Cittaslow is evaluated as a kind of actual tourism, too. Cittaslow network, which has different examples in the specific towns of world countries, built every field of live on slowness philosophy. In this context, Cittaslow is seen as an important and an alternative application for a healthy, a peaceful and a quite live. Turkey is in this network with its different towns. In this study, there are the concept of Cittaslow and its examples all around the world. At the same time, there are also Cittaslow practices, which are in Turkey. However, the most important one for study is the comparison between Cittaslow examples of world countries and Turkey by a SWOT analysis and its evaluation. In this way, there are the situation of Turkey in this process and the evaluations for the things that it should for the future in this study. Key Words : Actual, Cittaslow, Tourism, Practice, Slow, Slow City

Author

Zülcenah Şahin

How to Cite

Zülcenah Şahin (Master Thesis). Cittaslow organization as an actual tourism type, a SWOT analysis in terms of cittaslow activities' marketing with the examples in Turkey and world, 2017, İstanbul Beykent University.

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