Financial investment decisions of indivduals investigation in the context of behavioral economics: Example of healthcare workers

Behavioral economics as opposed to traditional economics has become a very common and popular subject today as a result of the fact that investors do not act rationally while making investment decisions and it examines the effect of human psychology on investment decisions. Behavioral economics aims to examine the irrational behavior of individuals in investment decisions and investigates the effect of investors' psychology and emotinal state on investment decisions. Behavioral economics has brought a different perspective to the discipline of economics by emphasizing that psychological factors. In the study, it was aimed to examine the relationship between the financial investment decisions of health professionals and the field of behavioral economics. In this context; first of all, the basic arguments of behavioral economics were examined, how behavioral economics evolved from past to present and what are the mechanisms that affect individuals' decisions in the context of behavioral economics. In addition, by focusing on the concept of individual investors, the processes and trends that affect the decisions of individual investors are examined. In the last part of the study, research result obtained with the survey in which 90 health professionals participated. The 5-point Likert scale was used in the survey and various statistical analysis methods were used in the data that obtained as a result of the survey. Results of analysis show that contrary to the traditional understanding of economics, individuals do not make rational decisions and that the decisions taken are affected by behavioral economic tendencies. Although there are significant differences among various behavioral economic tendencies, it has been observed that there are no significant differences in certain trends. In traditional economics is argued that each investor exhibits rational behavior. Keywords: Behavioral Finance, Financial Attitude, Investor