New face of consumer culture: The case of Elazığ

The consumer culture that is say the social composition in which the social relation take their meaning with consumptions relations. This process is because of the satisfaction of individuals needs by objects. That is cooperation between individual endangered and the objects began to take the place on these human relations. In this way unnecessary of the social links, to take started. By dependence of that the production of the human reletions transfered to relation between human and objects. In this process each obeject has some social meaning. And the whole of objects are determined by socal status and formed by the cicumstances of the satisfaction of the social needs. The objects take their rneaning by the system of objects, a object has not significance. Anymore, consumption is a social action and it is transformed as a new form of social relation. The fundemantal cause is the abundance of productions and the development of Occident history played a vital role in taking a social characteristic the relation withV objects. These are the economic and social conditions of the modernism and capitalism. Today the conclusions of modernism, capitalism and consumer culture are in the way of globalisation. This work focused the change in our research area in this development process. The conclusion of this work showed that the consumer culture is an establishing concept in our research area. But the restriction in the income's levels and the infuence of traditional values are two main stopping factors of the sight of the cultural consumption. Aforementioned social values more and more become as object and this process in our application area take different and original the consumptions relation. Key Words: Consumer culture, social structure, social change, modernisation, uderdevelopment, traditionalism, modernism, postmodernism, globalisation, life styles.