Investigation of online rezervation and perceived risk factors in the perception of quality tourism sector
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Abstract (EN)
Production of servicesin the field of tourism, the marketing, purchase, making the payment, such as the realization of many operations can be performed online delivery. Online platform does not require much physical effort on behalf of bookings and tizket sales operations, topersonalize the platform purchase, consumers time and services, together with the constsavings, brand, because it all owstheprice and operational benchmarking has entered in the most popular online activities. Explaining the purpose of marketing and online booking system on tehe internetto work in this context, to tourism industry in addition to examining the online perception of quality in the tourism industry online quality perception and to clarify the perceived risk factors.
Author
Necmiye Dönmez Genç
Institution
İstanbul Aydın University
Division of Business Management
How to Cite
Necmiye Dönmez Genç (Master Thesis). Investigation of online rezervation and perceived risk factors in the perception of quality tourism sector, 2017, İstanbul Aydın University.
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