Management strategies in the Turkish optical glass market case of Hoya Corporation

This study aims at presenting a perspective on the management strategies of the Turkish Optical Sector has been studied the review of Hoya Corporation.In this study, information is presented in the field of Strategic Management.study also investigated the positioning of HOYA in the world and Turkey market and the ability of the company in adapting itself to the developments in optics market. In addition, the innovation ability of the company and its diversified product portfolio based on this capacity was studied. Some of the new products from optics portfolio were presented to Turkish optics sector and opticians through an online survey. The data obtained from the survey was analyzed, the strategic misapplications on Turkey policy were studied and solutions were suggested. In this context, the study includes HOYA Corporation's SWOT analysis, researching the optical market strategy, and solution proposals for the optical sector through HOYA's strategic positioning.