Interaction of advertisign media with graphic design

In this study, it is aimed to examine the interaction of advertising channels in new media with graphic design. In this direction, first of all, the concept of new media, its features, basic components, advertising types, use of new media and its effects are discussed. In the other part, graphic design is defined, design principles, processes, design principles and processes in the development of new media, the tasks of the graphic designer, the effect of colors on design are explained. Afterwards, the interaction of advertising channels in new media with graphic design was evaluated as application areas and graphic design in new media environments in the light of existing literature. As a result of the study, it is possible to say that new media and graphic design are an inseparable duo. It is not possible to design in traditional and digital media without graphic design.New media environments have expanded the scope of graphic design, and the main components of new media such as links, icons, symbols, signs and shortcuts have shaped the new graphic design perception. Therefore, this interaction is also very important in digital advertising channels. Effective design in advertisements plays a key role in the success of organizations. Here, the key point in achieving success is that graphic designers create designs suitable for the type of advertisement used and the environment to be used. Effective graphic designs in advertising will highlight plans to explore what makes an image truly stand out and be shared. In addition, the right graphic design creates brand awareness as an important way of interacting with customers and positively affects the customer's decision- making process. Design elements in new media environments are different from print media, and with its spread, it has become inevitable to apply different design formats in order to attract the attention of the consumer. Today, digital-social media marketing is actively used. The biggest reason why institutions direct new media advertisements rather than traditional media marketing is that they can reach the audience they want easily and quickly. The success rates of graphic designers increase with the advertisements they make for the target audience, the service-product that they want to highlight. Thus, it has become imperative to understand and accept the importance of graphic design on advertising. It is not surprising that new media is seen as a very powerful advertising medium today. But it must be understood that the character of the audience remains the same. When they are interested in ads, they will click. On the contrary, they will ignore unattractive advertisements.At this point, it is possible to understand how important and effective graphic design plays through advertisements. It should be known that it is indispensable.customers and positively affects the customer's decision-making process.