The effects of the perceived risks by the consumers of the online shopping and analysis in the aspect of gebnder differences

In this research two basic aims are adapted . The first one is releated to online shopping a) perceived risk and its kinds have an effect on doing online shopping or not . The second one is amoung the biological gender groups c) purchasing tendency and d) perceived risk about online shopping and its kinds and to decide whether they have differences or not .In case, there are differences, it is presented that which gender group has more perceived risk and more purchasing tendency . In the research, the datas were obtained by the questionnaire that students filled themselves by means of convenience sample method . In the analyze of the datas, it was benefit from the linear regression analyzing, multi-linear and independent groups t-test. The basic findings of the research has shown that the more the perceived risk increase for online shopping. Furthermore, it was seen among some kinds of perceived risk and it wasn't seen among some. It is assured that this research will attribute to develop the information about perceived risk and its kinds for online shopping between gender groups . In this context, the finding of the research were argued for both literature and application and offers were developed . Key Words : Online shopping, perceived risk, kinds of perceived risk, gender.