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The United Nations Indurtrial Develeopment Organization?s activities and it?s repercussions on Turkey during the marketing phase

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2010
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Advisor: Prof. Dr. Muhittin Karabulut

Abstract (EN)

The following thesis embraces United Nations Industrial Development Organization?s (UNIDO), social marketing activities. During our collateral resource analysis we observed that UNIDO?s social marketing activities were not approached previously. Whereas, it is essential to address this subject in terms of social marketing due to its consequence in rising developing countries, analyzing the welfare level through international organizations and its contribution to world peace.UNIDO has a fundamental role in eliminating global inequality of wealth income distribution. During the effectuation of this role, UNIDO conducts its activities within the framework of social marketing. Those activities are being carried out in different parts of the world and particularly in Africa. The social marketing activities carried out by UNIDO in their campaign against poverty and hunger is examined thoroughly under this study.Nevertheless, the organization?s pursuit of alternative energy to ensure sustainability of industrial production and entail environmental health has a significant importance within their program. This issue is highlighted throughout UNIDO?s Turkey programme and policies respectively. Consequently, the axis of this thesis is based on an approach of encompassing UNIDO?s hunger, poverty and energy programs in terms of social marketing. In addition to our examination and assessment of UNIDO?s aforementioned functions and programs, suggestions and propositions to enlighten communities about the subject and mold a public opinion are laid out in this study above and beyond underlining the requirements and the importance of the same.Keywords: Wealth Income Distribution, Economic Development, Alternative Energy Resources, Marketing, Social Marketing and UNIDO, 4P in Social Marketing.

Author

Rim Maarouf

How to Cite

Rim Maarouf (Master Thesis). The United Nations Indurtrial Develeopment Organization?s activities and it?s repercussions on Turkey during the marketing phase, 2010, İstanbul Beykent University.

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