Impact of the Covid-19 on consumer purchase behaviors

A consumer is someone who has decided or may purchase a marketing component based on the needs and wishes of a personal and familiar environment. Behaviors created by consumers is a process in which individuals decide from whom, how, when and whether to buy or not to buy goods and services. Consumers who encounter different stimuli react to that stimulus by being under the influence of personal and environmental factors. There are many factors that affect consumer behavior. With the outbreak of Covid-19, which affected the whole world in 2020, and the start of the pandemic process, almost all of the people started to feel panic and worries about the future as they experienced such a process for the first time. Accordingly, it has started to be important in our lives. The complex emotions that people are in and their purchasing behavior as a consumer have been affected and have caused changes in many areas of life. This research work aimed to reveal what are the important changes in consumer behavior. The data obtained by the survey method were analyzed with program called SPSS Version 22. Frequency tables were used to evaluate the distribution of the participants according to the survey responses they gave to the items about whether there was a change in their purchasing behavior before and after the epidemic.Mann Whitney-U and Kruskal Wallis tests, which are non-parametric tests, were used to evaluate the hypotheses. According to the results, it was concluded that consumers experience differences in their purchasing behaviors.