Emrah Öney danışmanlığındaki tezler
13 tez · Eastern Mediterranean University
Türkiye’deki Tüketicilerin Organik Ürün Satın Alma Hareketlerini Etkileyen Faktörler
ÖZ: Günümüzde tüketicilerin her geçen gün bilinçlenmesi sonucunda satın alma davranışlarının da önemli ölçüde etkilendiği görülmektedir. Söz konusu bu durum sonucunda konvansiyonel tarım ürünleri ile üretilen ürünlerin; insan, hayvan ve çevre sağlığına olan olumsuz etkileri göz önünde bulundurularak üreticilerin ve tüketicilerin alternatif üretim sistemlerine ihtiyaç duymalarına sebep olmuştur. Ortaya çıkan bu ihtiyaç sonucunda alternatif üretim sistemine dahil olan organik tarım sistemi ile üretilen gıda ve ürünlere olan tüketici taleplerini arttırmıştır. Bu çalışmada İstanbul’daki tüketicilerin organik gıda ve ürün satın alma eğilimlerini etkileyen faktörlerin neler olduğunu tespit etmek ve bu faktörlerin ne derece etkili olduğunu ölçmek amaçlanmaktadır. Çalışmada kullanılan değişkenler çevre korumayı destekleme, sürdürülebilir çevre sorumluluğu, organik ürün deneyimi, şirketlerin çevre dostu olması ve sosyal imaj faktörleridir. Bu çalışma kapsamında İstanbul’daki organik ürün satışı gerçekleştiren pazar ve marketlerden alışveriş yapan 312 tüketiciye anket yöntemi uygulanmıştır. Yapılan çalışmada kolayda örnekleme metodu kullanılmıştır. Toplanan veriler doğrultusunda tanımlayıcı istatistikler, korelasyon, regresyon, t-testi ve varyans analizi (ANOVA) uygulanmıştır. Uygulanan veri toplama yöntemi ve yapılan analizler sonucunda organik ürün satın almayı tercih eden tüketicilerin satın alma davranışlarını söz konusu faktörlerin etkileyip etkilemediği veya ne derece etkilediği tespit edilmiştir. iv Araştırmada kullanılan faktörlerden çevre korumayı destekleme, organik ürün deneyimi, şirketlerin çevre dostu olması ve sosyal imaj faktörleri tüketicilerin organik ürün satın alma eğilimi üzerinde pozitif bir etkisinin olduğu tespit edilmiştir. Çalışmanın bir diğer faktörü olan sürdürülebilir çevre sorumluluğunun organik ürün satın alma eğilimi üzerinde negatif bir etkisi olduğu yapılan analizler sonucunda tespit edilmiştir. Söz konusu sonuçların yardımıyla tüketicilerin organik ürün satın alma davranışlarına etki eden faktörler belirlenmiş ve gelecek çalışmalara ışık tutacak önerilerde bulunulmuştur. Anahtar Kelimeler: Organik, Tarım, Tüketici, Satın Alma Davranışı, Sürdürülebilirlik, Çevre, Sosyal, Sorumluluk, İmaj, İstanbul.
Factors Influencing Intention(s) to Use Electronic Payment Systems: The Case of North Cyprus
Ever since the development of commercial space on the internet back in the early 1990s, different types of electronic payment systems (EPS) and vendors have emerged. The popularity of EPS has been facilitated by the growth of the internet and attracted the attention of both academics and practioners. Although numerous studies have been carried out in the field of EPS, none of these have investigated the effect of self-confidence. In this study, self-confidence has been studied in its distinct forms namely general and specific self-confidence. Furthermore, provided benefit and risk have been investigated from the perspective of individuals as opposed to merchants’. In that regard, this study have aimed to established whether: (i) general self-confidence has an effect on individuals’ intention to use electronic payment systems; (ii) specific self-confidence has an effect on individuals’ intention to use electronic payment systems, (iii) any relationship exists between these two types of confidence and perceived risk as well as perceived benefits of using electronic payment systems. A broad literature review was engaged in order to conceptualize the variables of perceived benefit, perceived risk, general self-confidence and specific self-confidence, and their effect on consumer behaviour. Following that, four hypotheses were developed to examine the possible effect of these variables on the intention to use electronic payment systems. The hypotheses were investigated using t-tests, ANOVA tests and regression analysis of data obtained via a survey of 473 respondents in North Cyprus. The findings showed that both general and specific self-confidence do not have a significant effect but perceived benefit and perceived risk have a significant iv positive effect on the intention to use electronic payment systems. Moreover, it was also found that there was a positive relationship between perceived benefit and perceived risk. To conclude, the theoretical and managerial implications of the findings, the limitations of the study and directions for future research are discussed. Keywords: Intention(s) to use Electronic Payment System, General Self-Confidence, Specific Self-Confidence, Perceived Risk, Perceived Benefit.
Determinants on Green Product Purchasing Intention: The Case of Recycled Plastic Products
Human kind has the majority share of creating waste and this waste endangers the life of many living now and should be considered as a great threat for next generation if not managed deliberately. Simultaneously ethical thinking and to a recent trend green consumerism had become an interesting topic for scholars to follow and is clearly requires a great understanding of purchasing intention for ultimate users of such products. Although it is important to note that the subject of green consumer is not a new topic. In this research a green consumer’s attitude and behavior towards green product purchase are examined. Katz (1960) proposed a behavioral theory known as the functional attitude theory. Functional attitude theory withholds that attitudes evolve in individuals as a mean to serve their goals, and all attitudes intentionally minister this basic function to a proportion. Aiding from this theory in this research it is aimed to demonstrate reasons behind attitude and purchase intentions made by consumers of environmental friendly matters such as recycled plastic substances. Otoo et al. (2018) stated that waste is rich in water, nutrients, energy and organic compounds, thus it is a suitable input alternative for (recycled) production, that’s the main reason why recycled plastic product is chosen as the main green product. The structure of this dissertation begins with a literature review and compiling solid information to form hypotheses. The main objective of this dissertation is purchase intentions of recycled plastic products. This behavior arouse from an affective attitude that is also measured. Merely this attitude comes from three main functions and these functions include utilitarian, social-adjustive and value-expressive. As a moderating factor the effect of emotional value is also examined. The data was collected from 550 respondents sampled from country of Iran. The content of findings were also included in this dissertation followed by discussion about the objectives of the research from the findings. In this research 3 sets of functional attitude that serve as a function are found to be having a positive effect on the affective attitude that leads to purchase intention with the exception of emotional value moderating the expressive functions. Nonetheless, similar to any social science research, limitations and future implementations of this research were also exhausted in the final chapter. Keywords: Attitude, Behavior, Emotional Value, Functional Attitude Theory, Green Consumer, Green Marketing, Green Purchase Intetion, Purchase Intention, Recycled Plastic Products, Social-Adjustive, Utilitarian, Value-Expressive.
Türkiye’deki Taraftarların Spor Kulüplerindeki Lisanslı Ürünlere İlişkin Satın Alma Niyetinin Planlanmış Davranış Teorisine Göre İncelenmesi
ÖZ: Yapılan çalışma, Türkiye’deki taraftarların spor kulüplerindeki lisanslı ürünleri satın alma niyetlerinin planlanmış davranış teorisinde yer alan davranışa yönelik tutum, sübjektif (öznel) norm ve algılanan davranışsal kontrol değişkenlerine göre incelenmesidir. Çalışmanın örneklemini, Türkiye’nin İstanbul ilinde ve kent merkezinde yaşayan tesadüfi olarak seçilen 310 kişi oluşturmaktadır. Yüz yüze anket yöntemi kullanılarak katılımcılara ulaşılan verilerin analizinde Sosyal Bilimler için İstatistik Paket Programı (SPSS – Statistical Package for Social Sciences) kullanılmış, satın alma niyeti üzerinde durulan araştırma hipotezlerini test etmek için de çoklu regresyon analizi yapılarak çözümlemeye gidilmiştir. Gerçekleştirilen verilerin analizi sonucunda; davranışa yönelik tutumun, sübjektif (öznel) normun ve algılanan davranışsal kontrollerin satın alma niyeti üzerinde pozitif bir etkisi bulunduğu görülmüştür. Davranışa yönelik tutum ve sübjektif (öznel) norm değişkenleri satın alma niyeti üzerinde aynı etkiyi gösterirken algılanan davranışsal kontrol değişkeninin ise diğer değişkenlere göre en güçlü satın alma niyetini açıkladığı saptanmıştır. En güçlü satın alma niyetinin açıklandığı taraftarların algıladığı kontrol biçimini ifade eden algılanan davranışsal kontrolün ise ileri de ya da gelecekte davranışların ortaya çıkmasında değişkenlik gösterebileceği ve bu durumun spor kulüplerinin lisanslı spor ürünlere yönelik satış stratejilerine bağlı olduğu düşünülmektedir. Anahtar Kelimeler: Taraftar, Spor Kulüplerindeki Lisanslı Ürünler, Satın Alma Niyeti, Planlanmış Davranış Teorisi, Çoklu Regresyon Analizi
Factors Influencing Intention to Use Electronic Payment Systems: The Case of Students in Famagusta
There has been a tremendous growth in internet and information and communication technology (ICT) throughout the last 2 decades, in addition to the revolutionary evolution in the electronic payment systems (EPS) that changed the e-commerce world totally and enabled to make enormous business transactions within few minutes. Therefore this study try to establish and clarify whether; (1) knowledge about e-commerce has direct effect on students intentions to use EPS, (2) perceived reputation towards EPS has direct effect on students intentions to use EPS, (3) general satisfaction from e-commerce has direct effect on students intentions to use EPS, (4) specific satisfaction from EPS has direct effect on students intentions to use EPS. In this study a comprehensive literature review was engaged in order to initially conceptualize the relationship between all of factors mentioned earlier and their possible effect on customer intentions to use EPS, the literature review goes from the base of the Pyramid to its top (goes from wide to narrow). A sample consist of 310 respondents was chosen to examine the proposed hypotheses using regression analysis, the findings highly supported the claimed hypotheses that all the factors mentioned earlier influence and have positive relationship with the customer’s intentions to use EPS. Keywords: Buying behavior, intention to use EPS, e-commerce knowledge, General satisfaction, specific satisfaction, and perceived reputation
The Intention to Use Facebook in the Case of North Cyprus
study examines the effect of Theory of Planned Behavior (TPB) on the intention of users to use Facebook in North Cyprus. Based on the TPB, attitude, subjective norms, perceived behavioral control and perceived value have been examined as the determinants of intention to use Facebook. Regression and correlation analyses were conducted to examine the relationship between the aforementioned determinants and the intention to use Facebook. Furthermore, t-test and ANOVA analyses were used to compare different groups regarding the dependent and independent variables. A total of two hundred and thirty-two were used for analyzing. The results of the thesis revealed that there is no significant difference between males and females regarding their intention to use Facebook. Moreover, ANOVA analyses showed no significant differences between the age and the intention. Furthermore, ANOVA analyses revealed that there are no significant differences between the highest education level and the intention. However, subjective norms and perceived value have significant effect on the intention to use Facebook. The correlation test showed that all independent variables are positively related with the intention to use Facebook. The results showed that there were no significant differences between men and women regarding their intention to use Facebook. Similarly, the results have exposed that there are no significant differences among the age groups of users towards using Facebook. Finally, it is found out that the users’ intention differs according to their education level. Keywords: Theory of Planned Behavior, Facebook, Regression Analysis, Anova test, Independent t-test, North Cyprus.
Factors Affecting Students to Accept Mobile Banking in North Cyprus: Application of the Unified Theory of Acceptance and Use of Technology Model
Technology continues to progress steadily in every field. Rapid advances in the internet and the smart phones lead banks to improve their field by mobile banking. Researches should be done in order to deepen knowledge about the factors that have influence on adoption to use mobile banking which can guide banks to increase the usage and improve their services. The purpose of this research is to measure the factors affecting university students to adopt mobile banking in the Republic of Northern Cyprus. The study framework based on the Unified Theory of Acceptance and Use of Technology (UTAUT) Model, considering only independent variables which are performance expectancy, effort expectancy, social influence and facilitating conditions. The data were collected from two hundred and fifty students who are studying in TRNC regarding the quantitative research methodology. This research revealed that all of the independent variables of UTAUT Model which are performance expectancy, effort expectancy, social influence and facilitating conditions have positive significant impact on the intention to use mobile banking in this country. Keywords: Mobile banking, the Unified Theory of Acceptance and Use of Technology (UTAUT) Model, Performance Expectancy, Effort Expectancy, Social Influence, Facilitating Conditions
Factors That Influence Initial Trust Among International Students in Internet Banking (KOOP Bank)
As technology advances, people are becoming more dependent on internet based services such as online shopping, online consultations, e-banking. It facilitates and speeds up their decision making process, their transactions and purchases that nowadays are literally “a click or a touch away”. In addition, a variety of alternatives is offered to users which enables them to switch easily from a company to another, and this puts more pressure on the service provider to stand out among the rivals. Trust plays a significant role in the online world due to lack of direct personal interactions throughout the transactions’ processes. Initial trust is even a more complicated concept to build between a business and its customers since customers are not familiar with the firm which increases their perception of risk. This study is based on internet banking services that are offered through the website. KOOP bank, a national Turkish Cypriot bank is the bank understudy. The main purpose of the research is to test a suggested model about initial trust’s antecedents. Those factors are perceived reputation of KOOP bank, its perceived willingness to customize, the perceived ease of use of the website, the perceived usefulness, the perceived security control, the perceived interactivity and the website’s visitor trust propensity. The data was collected from 340 International students currently studying in Eastern Mediterranean University in TRNC. Only 301 responses were taken under consideration since the others were no longer at their initial stage of trust with the bank. Based on the analysis’s results, trust propensity and the website’s usefulness were not supported showing insignificant predictive power over initial trust. But there was a positive strong relationship among all of our factors and initial trust. This research includes discussion of the findings and recommendations to KOOP bank’s management. Nonetheless, there has been a few limitations to the study that were discussed in our last chapter, in addition to suggestions of future studies. Keywords: Initial trust, Internet Banking, Northern Cyprus, KOOP Bank, Perceived Reputation, Perceived Willingness to Customize, Perceived Ease of Use, Perceived Usefulness, Perceived Security, Perceived Interactivity, Trust Propensity
Customer Intention to Order Food Online: The Case of EMU Cyprus
The world has gone through numerous changes as far back in history as one can imagine. Today, the world is continuing to do so, through computerization. Ever since the development if the internet, many links between technology and business among others began to form. The same applies to the food ordering systems. People used to traditionally go to a restaurant and order from a menu. Nowadays, a new trend has shown up, ordering food online. The internet has made this available and facilitated it. In this study, the effects of certain factors of perception on the intention to order food online have been investigated. These factors are perceived trust, perceived quality, perceived security, perceived usefulness, and perceived ease of use. In that regard, the study has aimed to establish if: (i) perceived trust has an effect on customer intention to order food online; (ii) perceived quality has an effect on customer intention to order food online; (iii) perceived security has an effect on customer intention to order food online; (iv) perceived usefulness has an effect on customer intention to order food online; (v) perceived usefulness has an effect on customer intention to order food online. An extensive and broad literature review was engaged in order to form a concept from the variables of perceived trust, perceived quality, perceived security, perceived usefulness, perceived ease of use and their effects on consumer behavior, notably consumer intention to purchase food online. Following that, five hypotheses were pointed out to determine any possible effects of these variables on the intention to purchase food online. Later on during the study, only four hypotheses were kept due to errors in data analysis. The remaining four hypotheses were investigated using T-tests, ANOVA tests in addition to a regression analysis of the data which was collected from a survey of 225 respondents in Famagusta, North Cyprus. The findings showed that every factor had a significant and positive effect on consumer intention to order food online, but not all in the same degree. To conclude this study, a theoretical and managerial implication of the findings, the limitations that the study faced, and suggestions for future research are discussed.
Explanation of Body Modification and Tattoo through Theory of Planned Behavior
Among the rich history of tattoo culture, nowadays tattoos have been merchandised and became a common fashion and trend all over the world. This study discusses the explanation of body modification and tattoo through theory of planned behavior. This research extends The Theory of Planned Behavior (TBT) through the addition of perceived value concept. In this way, the study with the extended theory aimed to explicate people’s continuance application intentions and behavior on tattoo. Although there are many studies which utilize the Theory of Planned Behavior, a few studies tackled such tattoo issue from this extended theory. A broad literature review was engaged in order to conceptualize the variables of perceived benefit, perceived risk, general self-confidence and specific self-confidence, and their effect on consumer behavior. Following that, four hypotheses were developed to examine the explanation of body modification and tattoo through theory of planned behavior. The hypotheses were investigated using t-tests, ANOVA tests and regression analysis of data obtained via a survey of 240 respondents in North Cyprus. It was also found that there was a positive relationship between perceived benefit and perceived risk. To conclude, the theoretical and managerial implications of the findings, the limitations of the study and directions for future research are discussed.
Factors Influencing E-Complaining: The Case of North Cyprus
The study of complaining behavior has started since 1970s. Complaining behavior is beneficial for business because it can manage the satisfaction and dissatisfaction situations and complaint administrating. Internet and its facilities give the customers an opportunity to share their experiences with other customers. Complaining behavior is a necessary factor for firms so determining factors which influence complaining behavior is an important task. Self-confidence is one of these factors. In the field of complaining behavior, self-confidence plays an important role. The present study tries to investigate the impact of self-confidence as general and specific conceptualizations on e-complaining. Also, the effects of perceived usefulness (PU) and perceived ease of use (PEOU) on e-complaining will be investigated. In that regards, this research has tried to establish whether: (i) general self-confidence has an impact on customer’s intention to e-complaining. (ii) Specific self-confidence has an impact on customer’s intention to e-complaining. (iii) Perceived ease of use has an effect on e-complaining and (iv) Perceived usefulness has an effect on ecomplaining. An expansive literature review was provided to conceptualize the general self-confidence, specific self-confidence, perceived ease of use and perceive usefulness. To achieve the goal, four hypotheses were considered to assess the possible impact of these factors on intention to e-complaining. T-test, ANOVA test and regression analysis of data were used to investigate the four hypotheses. The results indicated that general self-confidence, specific self-confidence and perceived ease of use had a significant effect on intention to e-complaining, whereas perceived usefulness was not significant. Following, the theoretical and managerial implication of findings, the limitation of the study and directions for next studies are discussed. Keywords: Complaining Behavior, Intention(s) to e-complaining, Self-confidence, General Self-confidence, Specific Self-confidence, Perceived ease of use and Perceived usefulness.
Influence of Big Five Personality Model on Propensity to Complain – A case of dormitory
The importance of complaining behavior has been discovered long ago, and the attention from only 1970s had been mainly considered (Fornell and Westbrook, 1979). Unsatisfied individuals who express their feelings and thoughts, experience significant elevation in satisfaction when they assess products or services compared those who do not comment. Research done by scholars leave evidence showing that distinguishing the difference between attitudinal complain and propensity to complain is relevantly a difficult task (Susskind, 2006). Scholars have suggested that when individuals complain there are factors influencing this behavior. These major factors are categorized as personal, culture and situational. The personal factors had been studied by scholars for years and the outcome have asserted the fact that personality traits are key determinant driving this behavior (Fornell and Westbrook, 1979; Jacoby and Jaccard, 1981; Richins, 1983; Singh, 1990; Harris and Mowen, 2001; Phau and Sari, 2004; Bodey and Grace, 2007; Grougio and Pettigrew, 2009; Sharma et al., 2010; Ekinci et al., 2016). In this study Big Five personality traits model is examined and the relevant instruments are used to probe the students in Eastern Mediterranean University of North Cyprus propensity to complain. Given this aim, there are several objectives than can be hypothesized as outcomes of this study. Data collection was conducted among 385 students from EMU dormitories in campus area. In total five hypotheses are proposed to be tested in this thesis. Based on the study and exhausted hypotheses, it is concluded that students with personality traits of Conscientiousness and Emotional Stability has relatively positive and negative tendency on propensity to complain. The content of findings were included in this thesis followed by discussion about the objectives of the study from the findings. Nonetheless, similar to any social science research, limitations and future implementations of this research were also exhausted in the final chapter. Keywords: Agreeableness, Big Five Personality Traits, Complaining Behavior, Personality, Conscientiousness, Day and Landon, Emotional Stability, Extraversion, Introversion, Openness to Experience, Propensity to Complain.
Özel Hastane Kullanma Eğilimi; Kuzey Kıbrıs Türk Cumhuriyeti’ndeki Özel Hastanelerde Bulunan Fiziksel Koşullar, İmaj, Doktorlara Olan Güven, Bilgilendirme ve Hastaneye Olan Güven Faktörlerinin Özel Hastane Tercihine Olan Etkileri
ÖZ: Günümüzde sağlık alanında büyük ilerlemeler kaydedilmiştir. Artık toplumumuz daha fazla sağlık bilincine sahiptir. Sağlık hizmetine ihtiyaç duyan birey, sağlık kuruluşu seçerken etkin bir role sahip olup, bireyler sağlıkları ile ilgili en doğru seçimi kendileri yapabilmektedirler. Artan bu rekabet ortamında hastaneler hastalar tarafından tercih edilen bir kurum olmak istiyorlarsa hastaların hastane seçimlerini etkileyen faktörlerin neler olduğunu analiz etmek zorundadırlar. Birey sağlık hizmeti ihtiyacı duyduğu zaman tercih edilen hastane olmak önemsenen bir konudur. Bu çalışma kapsamında, Kuzey Kıbrıs Türk Cumhuriyeti’ndeki özel hastanelerde bulunan fiziksel koşullar, imaj, doktorlara olan güven, bilgilendirme ve hastaneye olan güven faktörlerinin özel hastane kullanma eğilimine olan etkilerini incelemek amaçlanmıştır. Yapılan incelemeler sonucunda ise belirlenen faktörlerinin özel hastane kullanma eğilimine olan etkilerini ve bu faktörlerin özel hastane kullanma eğilimini ne düzeyde etkilediği hakkında bazı yargılara ulaşılmıştır. Bu yargıların sonucunda özel hastane kullanımına etki eden faktöler belirlenmiş ve önerilerde bulunulmuştur.